What is BDM Legion?
BDM Legion is your virtual BDR team inside DealArena. Each Legion member is an AI agent built from a character sheet — archetype, strengths, tone, voice — and assignable to prospects and whole companies. They draft outreach, run research, prep calls, and handle objections when you ask. You stay in the loop on every output: approve, edit, or reject.
Why a roster, not one agent. Different prospects need different angles. The closer who lands a $250k expansion deal isn't the same archetype that nurtures a 90-day cold inbound. With Legion, you build the team you'd hire if headcount weren't the constraint.
Building a member. From /agents/bdm-legion, click Add Legion member and fill in the character sheet:
- Name (e.g., "Marcus the Closer")
- Avatar — pick from the curated set
- Archetype — Aggressive Closer, Technical Consultative, Senior Strategic, Energetic Hunter, Industry Veteran, or Custom. Presets carry real operating instructions and pre-fill the strengths below.
- Strengths — allocate up to 18 points across persistence, assertiveness, curiosity, empathy, brevity, and patience (0–5 each). The two strongest traits become the member's signature behaviors.
- Background blurb — one short paragraph
- Tone sliders — formal↔casual, technical↔business, consultative↔aggressive (1–5 scale each)
- Specialization — industry, role focus, geography, deal size range
- Voice samples — paste 3–5 messages this member should write like
Click Generate persona and DealArena composes the member's working instructions from your sheet. Edit anytime from the member page; regeneration is automatic on save.
Assigning prospects and companies. On the member's page, the assignments panel takes both prospects and companies. Assignment is what attribution is computed from: when a deal on an assigned prospect or company is won, it counts toward that member's attributed deals and revenue.
Run a task. From the member page, pick a prospect and a task — research, draft email, follow-up, objection handling, call prep — and add up to 2,000 characters of extra direction (an objection to reframe, an intent for the draft).
Approve / edit / reject. Every run shows up on the member page with the output and three buttons. These record your verdict and train the approval-rate stat; sending an approved draft is up to you.
Performance tracking. The roster shows per-member metrics: total runs, runs awaiting review, approval rate (of the runs you've acted on), attributed deals, attributed revenue. Use it to figure out which archetypes work best for which segments and tune your team.
Tier limits. Free: Legion is not included — upgrade to Solo. Solo: 1 member. Pro: 25. Enterprise: 999.
Cost. A run is 10 usage units and includes one web lookup on the prospect's company, used or not. The price is the same from the member page and through the API (POST /api/v1/agents/ask, billed as legion_ask). It rolls up to your monthly usage allotment.
Ask it on the help page and the assistant answers from the whole corpus. If it cannot, team@dealarena.io can, and the answer usually becomes a doc.

